Mining Prescribing Data? Who Let This Happen??
gThere is no reason prescription information should be made available for marketing purposes. Defenders of the status quo cite the need to maintain the quality of care by analyzing all forms of data but this is a smokescreen for tracking the pills that each doctor prescribes and marketing accordingly. This article nails this practice and what is wrong with it. - Art Caplan
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Now I know I'm not the brightest crayon in the box, but after reading that article, the only problem I see is physicians who let themselves be bought off. If the profession is really so concerned that gift certs to Morton's change prescribing habits in ways that are detrimental to patients STOP TAKING THE GIFT.
What exactly is wrong with the practice of marketing using all available information?
- by Boston Medical on Aug 11, 2006 at 4:54 PM | link